BROCHURE CONTENT

Headline : Thailand’s Brand Introduction Project
Sub-head Building the Image of “Thailand’s Brand – Land of Diversity & Refinement”
     Today Thailand not only exports high quality products worldwide but brings to the products the added qualities of diversity and refinement under the Thailand’s Brand logo, a logo signifies the wide variety of products on which it appears.
     From now, Thailand is not only to be known as “The Land of Smiles,” it will also go hand-in-hand-with top quality products, earning the trust and confidence of consumers around the world in the from of “Thailand Brand.”
     The band represents the diversity and refinement and unique Thai qualities combined with high technology production methods.

1. Thai Food Products
   The highly individual taste and presentation of Thai cuisine has long been made a favourite with consumers. A variety of herds and flavouring enhances both its taste and nutritional value, and its ever growing reputation.

2. Jewellery and Accessories
   Expert craftsmanship combines with the natural beauty of gemstone to create exqusite and elegant pieces of high quality gems and Jewellery in a variety of styles, each item representing the traditions fine artistry of Thailand.

3. Thai Textilles
   Finely woven fabrics in traditional patterns convey the beauty and refinement that are uniquely Thai.

4. Furniture and Home Decoratives
   A long tradition of fine craftsmanship allows Thailand to produce furniture and decorative items for the home that are both beautiful and practical.

5. Automobile Components and Spare Parts
   The demand for automobile component and spare parts is growing rapidly, paralleling increased car sales. Thailand has developed production facilities with the very latest technologies to produce high quality products for the world market.

6. Gifts and toys
   The high degree of skills used to produce Thai handicrafts is applied to the production of a wide variety of gifts and toys for all tastes and styles.

7. Construction Materials
   Construction materials and sanitary ware from Thailand are produced with high technology methods to the highest standards of beauty and durability for use in a variety of applications.

8. Electronic Appliances
   With state-of-the-art production methods Thailand now produces highly efficient electronic devices and equipment of the export market. All products are produced to the highest international standards in response to increasing demand from the world market.

     More and more products are also achieving international standards of quality, allowing them to be exported to the world market proudly bearing the “Thailand’s Brand’ logo.

Sub-head : Qualifying for the Thailand’s Brand logo

     Before a product is permitted to carry the Thailand’s Brand logo the manufacturer of the product must conform to the following criteria specified by the Department of Export Promotion :

• has won the “Best Exporter of Thailand” award

• Products have achieved Thai Industrial Standards Institute (TIS) certification in respect of quality management

• Products have achieved certification in terms of quality standards by a recognized international institute

• has been granted special export status by the Customs Department and the Revenue Department

• Is an invited member of a private institution which has official government approval.

• has production base in Thailand, an acceptable business image, and a clear dedication to building a recognized brand name for export products

Thailand….you already know it for…
     The smiles and the warm welcome of its people
     The friendly feeling you encounter everywhere
     Its delicious food
     enchanting attractions
     and fascinating cultural traditions…..
     And now you can trust the high quality of products made in Thailand under the Thailand’s Brand!

     Thailand – Land of Diversity & Refinement